vCPM Calculator

Viewable CPM (often referred to as vCPM) stands for Viewable Cost Per Thousand Impressions. It reflects the cost for 1,000 viewable ad impressions. vCPM provides insight into how much is paid on average for every 1,000 ads that are actually viewed by users, rather than just served.

vCPM Calculator

This tool calculates vCPM. Simply add any two variables and the calculator will provide your missing number.

Total Cost: Total Viewable Impressions: vCPM:

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